2016 State Budget Video

Brief:

The Department of Treasury and Finance looked to redbikini to produce a video to launch the 2016 State Budget, which would reinforce key points to the media in a closed setting.


Strategy:

Speaking to an engaged and invested audience, redbikini opted to use a combination of visuals, both live action and animation, and text on screen.


Execution:

redbikini supplied the Treasurer’s office with three animation techniques, one of which was selected in the final piece. We filmed over five days, travelling regionally to capture vision relevant to each budget element.


Results:

The video was well received within the department, and was a successful step up from a standard press conference.


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