10 Economic Priorities Video

Brief:

We needed to illustrate the South Australian Government’s 10 Economic Priorities in a visually engaging fashion.


Strategy:

In order to combine both existing and captured vision, we created an electronic billboard-style motion graphic which was digitally placed into master plate scenes.


Execution:

We shot a number of high-resolution background plates around South Australia, before superimposing 3D video billboards into each shot. This device was used for the main storytelling, and allowed for easy translation.


Results:

redbikini delivered a visually stimulating video which was later adapted for other languages. The overall approach was then taken-up by other government departments such as the Department of Primary Industries and Regions South Australia.


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