Chemplus part of Terry White Chemists – TV Commercial

South Australian pharmacy network, Chemplus, merged with Terry White Chemists in a strategic move to future-proof their member pharmacies. Both brands shared great synergies and a strongly aligned strategic position in terms of a focus on health.

Asked to communicate the benefits of this significant change, we proposed building on the existing Chemplus brand values of professional, personalised customer service, centering on the pharmacist and their customer.

We showed how the change to Chemplus becoming part of Terry White Chemists would benefit loyal and new customers alike, with key messaging reassuring Chemplus customers that despite the change their experience with Chemplus will only get better.

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